Branding Session: Turtle Leaf Condo

This branding session was done for our AirBnb listing. Airbnb listing photos are different than standard Real Estate photography. In both cases, high-quality images are essential. However, the approach and focus differ slightly depending on the intended audience and purpose of the photos.

Listing Photos for Airbnb:

• Purpose: Listing photos for Airbnb are meant to showcase the property, attract potential guests, and convince them to book.
• Emphasis on experience: These photos aim to highlight the experience and atmosphere guests can expect during their stay, emphasizing comfort, uniqueness, and amenities.
• Room staging: Airbnb listings often incorporate more elaborate staging, with attention given to small details that make the space feel welcoming and personalized.
• Lifestyle and locality: In addition to showing the property, Airbnb photos may also include nearby attractions, local experiences, and unique features of the neighborhood to entice guests.
• Differentiate from competitors: Since Airbnb is a competitive platform, it’s important to make the listing stand out by showcasing specific selling points or unique features of the property.

Branding Real Estate Photos:

• Purpose: Real estate photos are usually taken for marketing purposes, aiming to showcase the property and attract potential buyers or renters.
• Focus: These photos focus on the property itself, highlighting its features, architecture, and overall appeal.
• Aesthetic: The visuals should be clean, professional, and well-lit to present the property in the best possible way.
• Room staging: Real estate photos may showcase the rooms empty or minimally staged to allow viewers to imagine their own furniture and personal style in the space.
• Detail-oriented: The focus is on capturing the whole property, including exterior views, different rooms, and essential amenities.